Jay Chiat Awards are global strategy awards that recognize the best strategic thinking in marketing and advertising around the world.
Since the inception of the Awards more than 10 years ago, the advertising business has changed a lot. Agencies are not just developing paid media campaigns—owned and earned channels are a critical part of the mix, as is the development of new products, services and technologies.
As a result, the role of account planning and strategy is far more complex than it used to be. Many strategic competencies are required to craft, understand, measure and optimize an idea in the modern world. User experience, media, analytics and creative technology are but a few.
To reflect this, we have made some major updates to the 2013 awards program by reducing the number of categories and making them broader to take into account the fact that most of today’s successful strategies are multi-disciplinary and must work across multiple touch points if not geographies.
2013 Strategy Festival "Strategy &"
The 2013 Strategy & Leadership...Strategy & Analytics ... Strategy & Innovation...Strategy & Global-ness
Save the dates for the 2013 Strategy Festival, October 28–29 at the Hutton Hotel in Nashville, TN.
The role of account planning is far more complex than ever before. Many strategic competencies are required to craft, understand, measure and optimize an idea in the modern world. User experience, media, analytics and creative technology are just a few examples.
"Strategy &" will cover new organizational cultures and ways of working that will help you get the most out of all the strategic assets available to you.