Sara Walker-Santana is responsible for new business development, product development, marketing, strategy, execution and planning for DigitalFlashNYC clients.
Since co-founding DigitalFlashNYC, Sara and Laura Magnott have created one of the leading digital experience agencies in New York City. They have created special one-of-a-kind programs for leading brands, including Tagged, SMAC & Pepsico. DigitalFlashNYC is built on relationships, risk taking, and the desire to shake up the marketing and advertising world with awesome strategy and technology, one unique project at a time. They combine everything they learned from their past careers to solve IT, whatever the challenge may be.
Prior to creating DigitalFlashNYC, Sara spent over 10 years working in the creative marketing department for Macys Inc., where she oversaw and executed the creation of digital media content, broadcast commercials, and print collateral. Managing all facets of large scale marketing campaigns, from conception thru completion. One of her most well received projects was the creation of a "Magic Fitting Room," a large-scale mirror with multi-touch technology that allowed customers to browse, shop and "try-on" the latest must-have items virtually.
Earlier in her career, she worked as a producer on high-end fashion photo shoots, travelling to tropical locales with Ralph Lauren, Saks Fifth Avenue, Jane Magazine, and Tommy Hilfiger.
Sara has a Digital Marketing degree from New York University and a BA from the University of Wisconsin, Madison.
Twitter Handle: @sarajnwalker