Farrah Bostic is a digital creative strategist with expertise in social media and mobile marketing. She is the proprietor of The Difference Engine, a responsive strategy and design consultancy. With 14 years in the digital and marketing industries, she has been a copywriter, strategist, and an innovations lead, working for some of the most creative agencies in the world (Wieden+Kennedy, TBWA\Chiat\Day, Mad Dogs & Englishmen, Digitas) on some of the biggest brands in the world (Apple, Microsoft, NBC-Universal Television, Samsung, American Express).
She made innovation her focus as a partner at Hall & Partners, a brand and communications consultancy, and as SVP, Consumer Immersion in the Innovation Center of Excellence at OTX; she honed this focus on innovation as the semi-official "mobile queen" at Digitas in New York. She is an advocate of "lean planning"—applying lean startup and agile development principles to strategic and creative development.
Twitter Handle: @farrahbostic