Carpe Diem: Seize the Day

Session Description
Together, let's seize the unique opportunity for "marketing worth spreading" to move in a direction of creative and strategic thinking, where human ideals drive the message, where "purpose" becomes a powerful way that we can drive business growth. Ronda Carnegie, TED's Head of Global Partnerships, converses with Jim Stengel, former P&G CMO and author of a new book, "Grow: How Ideals Power Growth and Profit at the World's Greatest Companies" on ways to think about creating a new paradigm in marketing.

Presented By:
Ronda Carnegie, Head of Partnerships, TED, Interviews Jim Stengel, President and CEO, The Jim Stengel Company