Andrea Harrison's first job on the Internet was in 1996; her agency was hired to build an online database so scientists could order genetically altered mice for disease research. Since then, she has blazed a trail through a couple of mutual fund companies (Scudder and Fidelity), a couple of start-ups (mutualfunds.com and NetRaker), and 6 years at Razorfish NYC.
She has always focused on the intersection of digital strategy, marketing and consumer behavior. Her current position at PepsiCo is to help lead digital strategy, including paid, owned and social media for the trademark Pepsi beverage brands. She is incredibly passionate about how consumers are becoming more in tune with technology and the effect it's having on media consumption and brand loyalty.
Twitter Handle: @190east