2013 Strategy Festival Agenda

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Sunday, October 27

6:30 to 8:00 |   Welcome Reception, 1808 Bar, Hutton Hotel

Monday, October 28

8:15 |  Breakfast, sponsored by W5

8:55 |  Welcome and Opening Remarks

9:00 |  Strategy &
           Jonny Bauer, Chief Strategy Officer, Droga5
           Jonah Disend, Founder & CEO, Redscout
           Suzanne Powers, EVP, Chief Strategy Officer, McCann Erickson
           Moderated by Ed Cotton, Head of Planning, Butler Shine
           Stern & Partners

9:40 |  Strategy & Creativity
Leslie Sims, Executive Creative Director, McCann NY
             Jen Small
, Director of Global Brand Development, McDonalds
           Moderated by Mick McCabe, Chief Strategy Officer, Leo Burnett

10:15 |  Strategy & Content Creation
             Scott Borchetta, Founder and CEO, Big Machine Records
             Interviewed by Teressa Iezzi, Editor, Co.Create

10:50 |  Break, sponsored by W5

11:10 |  Strategy & the Agency Model
             Laura McFarlane, VP Strategy/Global, SapientNitro

11:45 |  Strategy & Leadership 
             Derek Robson, Managing Partner, Goodby Silverstein & Partners 
             Rosemarie Ryan, Co Founder, co:
             Moderated by Jonah Bloom, Chief Strategy Officer, kbs+

12:20 |  Admap Prize, presented by WARC
            Colin Grimshaw, Publisher & Editor, Admap, WARC 

12:30 |  Lunch, sponsored by Gerson Lehrman Group     

1:30 |   Strategy & Data
            Lung Huang, VP of Digital Advertising, dunnhumby

2:10 |   Strategy & Innovation
            Theo Forbath, Vice President, Innovation Strategy, Frog Design

2:50 |  Break, sponsored by W5

3:40 |  Strategy & Research 
           Ann Green, Senior Partner Corporate Innovation & Solutions,
           Millward Brown
           Alex Hunt, EVP, Brainjuicer North America
           Jenna Lauer, Managing Partner, Hall & Partners
           Moderated by Yusuf Chuku, Head of Strategy Services,
           McKinney NY

4:20 | Miami Ad School - Pick of the Litter 
           Michael Chatfield, PRO Director, NY, Miami Ad School

4:30 | Day Wraps

5:30 to 8:30 | Jay Chiat Reception and Awards - Cocktails, Live Music, and Drinks!
(The Silver Dollar Saloon, transportation provided.)

Tuesday, October 29

8:15 |  Breakfast

9:00 |  Jay Chiat Case Study
           Cole Haan Chelsea Pump
           Kendra Salvatore, Strategist, BBH

9:20 |  Strategy & Business: Plan Your Work, Then Plan to Change
           Laurie Tucker, SVP, Corporate Marketing, FedEX

10:00 |  Fresh Perspectives: Inspire! Winners
             Young Planners Share Their Perspectives
             Alex Brands, Peter A. Mayer Advertising, Inc., “*Unless”
             Jen Burkey, Sanders\Wingo Advertising, “The Insight Begins
             with the Outlook"
             Hector Saracho, what if, “Antiplanning”
             Neil Slotterback, BSSP, “Planning for Planning”

10:40 |  Break, sponsored by W5

11:00 |  Jay Chiat Case Study
             IBM: A Boy and His Atom
             Magnus Blair, Senior Partner, Group Planning Director, Ogilvy

11:25 |  Workshop Warmup
             On Your Feet

11:45  |  Lunch

12:30 |  Improv Workshop: Storytelling as an Influencing Tool
             On Your Feet (read more!)

3:00 |   Conference Adjourns