Conference Agenda

The Festival will take place at 82 Mercer in SoHo New York unless otherwise stated.  The address is 82 Mercer between Spring and Broome.

Wednesday, October 24

6:00–7:30 PM

Welcome Cocktail Reception, Sponsored by Yahoo!
Location: RSVP 
15 Watts St
(between Avenue Of The Americas & Sullivan St) 

Thursday, October 25

8:00 AM

Registration Desk Opens
8:00–8:50 AM

Continental Breakfast
8:50–9:00 AM

Welcoming Remarks
Nancy Hill, President and CEO, 4A's & Ed Cotton, Director of Strategy, BSSP
9:00–9:35 AM

Jeff Goodby. Co-Chairman, Goodby Silverstein & Partners and David Droga, Founder/Creative Chair, Droga5: Keeping Your Edge
Moderated by Jonah Bloom, Chief Strategy Officer, kbs+ 
9:40–10:00 AM

Jay Chiat Awards Gold-Winning Case Study | For Good Strategy
AT&T “The Last Text”
Dominic Garcia-Hall, EVP, Group Planning Director, BBDO
10:05–10:40 AM

Tim Malbon, Founding Partner, Made By Many: The Lean Agency: A New Model
10:40–11:00 AM

Break
11:00 AM–1:00 PM

John Marshall Roberts Workshop: Worldview Thinking: How to Accomplish More By Talking Less
1:00–2:00 PM

Lunch
2:00–2:20 PM

Jay Chiat Awards Gold-Winning Case Study | Media/Communications Strategy
COA Youth & Family Centers “Having Involved Parents
Matt MacDonell, SVP, Director of Brand Planning, Cramer-Krasselt
2:25–2:55 PM

Inspire! Featuring Young Planners
2:25–2:30 PM

Jess Neill, Jr. Strategist, 72andSunny
2:31–2:36 PM

Brooke Rothman, Account Planner, AFG&
2:37–2:42 PM

Lucas Goodbody, Brand Planner, Cramer-Krasselt
2:43–2:48 PM

Alex Marsh, Freelance Strategist
2:49–2:54 PM

John Balz, Applied Behavioral Economist & Johnny Schroepfer, Experience Planner, DraftFCB

2:55–3:05 PM

3:05–3:15 PM

2013 Admap Planning Prize Announcement

Break
3:15–3:45 PM

Jennifer Pahlka, Founder and Executive Director, Code For America

Workshop: Strategic Ideas to Make Citizenship More Appealing
3:45–5:30 PM

Code for America Work Sessions
6:30–8:30 PM Presentation of the 2012 Pick of the Litter Awards and Jay Chiat Awards
 

Friday, October 26

8:00 AM Registration Desk Reopens
8:00–8:50 AM

Continental Breakfast
9:00–9:30 AM

What They're Really Thinking: Perspective From Planners Turned Clients

Ivan Wicksteed, CMO, Cole Haan
Eliza Esquivel, VP Global Brand Strategy, Kraft
Abigail Posner, Head of Strategic Planning, Agency Development, Google
Moderated by Jonah Bloom, Chief Strategy Officer, kbs+ 
9:30–10:30 AM

Code For America Presentations
10:30–10:45 AM

Break
10:45–11:05 AM

Jay Chiat Awards Gold-Winning Case Study 
11:05–11:35 AM

Inspire! Featuring young planners
11:05–11:10 AM

Gautam Ramdurai, Strategist, Google
11:11–11:16 AM

Ian Hartsough, Brand Planner, Tribal DDB Worldwide
11:17–11:22 AM

Paul Savaiano, Strategist, 72andSunny
11:23–11:28 AM

Corey Green, Brand Planner, The Richards Group
11:29–11:34 AM

Jody Taylor, Associate Planner, Edelman
11:40–12:00 PM

Jay Chiat Awards Gold-Winning Case Study | Social Media
Unilever “The Dove AdMakeover”
Michael Hines, Ogilvy & Mather Advertising
12:00–12:35 PM

Sarah Robb O'Hagan, President, Equinox
Less Talk, More Action: What Brands Do (Not Just What They Say)
12:35–12:50 PM

2012 Jay Chiat Awards Grand Prix Award Presentation
12:50 PM

Lunch and Adjourn