2013 Jay Chiat Awards Winners

The winners of the 2013 Jay Chiat Awards for Strategic Excellence were announced on Monday, October 28. Below is the list of winners, including links to the case study briefs that we were given permission to publish. (Scroll to the bottom for links to 2012, 2011 and 2010 winners.)

Grand Prix Winners

Strategy:

  • 72andSunny—Samsung Telecommunications America “Samsung Galaxy: The Next Big Thing Is Already Here”

Innovation:

 

Gold, Silver, Bronze, Honorable Mention

Global Strategy

(No gold awarded in the category this year.)

Silver

  • Ogilvy & Mather, UK—Dove/Unilever “Dove / Camera Shy”
  • Ogilvy & Mather, New York—IBM “A Boy and His Atom”
  • Ogilvy & Mather Sao Paulo/Edelman PR/PHD Media—Dove/Unilever “Dove Real Beauty Sketches” 

Bronze

Honorable Mention

  • Ogilvy & Mather West—Qualcomm Snapdragon

National Strategy

Gold

  • 72andSunny—Samsung Telecommunications America “Samsung Galaxy: The Next Big Thing Is Already Here”

Silver

Bronze

Honorable Mention

Non Profit

Gold

Silver

  • TBWA\Chiat\Day—Women's Sports Foundation, Gatorade “Keep Her In The Game”

Bronze

Honorable Mention

Product/Service Creation

(No silver awarded in the category this year)

Gold

Bronze 

  • Anomaly—Labatt Breweries of Canada “Red Light”

Honorable Mention

Regional

Gold

Silver

Bronze

Honorable Mention

 

 


 


Archive of Jay Chiat Awards Case Studies

2012 Award Winners

2011 Award Winners

2010 Award Winners